As one of the leading business to business marketing agencies, Horowitz Agency works exclusively with top law and other professional services firms across the United States. We work with small and medium sized firms, generally employing 1-75 practitioners.
In today’s competitive legal marketplace, it has become imperative to make a powerful impression on prospective clients. As a marketing agency, we work with top tier firms to actualize goals set forth in a strategic marketing plan. We help our clients strategically plan through market and position assessment, profit center identification and expansion, and traditional SWOT analyses.
We help firms mine data to take advantage of the rule that a large percentage of new businesses come from existing clients. Our business development training helps companies retain clients and expand the work.
Why is planning so important? Building consensus and creating a roadmap are both key to driving an organization forward. It is extremely helpful to bring in an outside marketing agency comprised of professionals who have worked in-house to audit exiting marketing practices and bring a fresh prospective to the ongoing efforts.
Many companies use a gunshot approach to marketing. The shareholders throw ideas against a wall to see what sticks. We believe that a thorough company and market assessment will reveal your company’s position in the marketplace and its differentiators. Only then does it make sense to create tactics that will yield ROI.
Advertising and public relations strategies also stem from a company’s strategy, mission and vision statements. How do you know what publications to target unless you know your niche? How do you know what events to attend unless you know your target market? Many firms mistakenly throw money at advertising before conducting thorough demographics studies, and other firms pay top dollar for ads they can get for half the cost!
In this day and age, your website and social campaigns often makes the first impression on prospective clients. It is vital to treat your sites and social media accounts like a storefront. What do you want clients and prospective clients to see? What do you want them to know? How can you sell to them without “selling?” We maximize your Internet presence by incorporating pertinent content into applicable designs and message centers, and we then help you manage back-end content along with creating meta-tags and other SEO strategies. Our professional hosting plans also ensure that sites do not go down and any issues are addressed immediately.