For law firms and lawyers, websites are crucial, and are also often a potential client’s first impression. Therefore, it is imperative that yours is well-designed, provides updated industry content, and gives your clients the necessary information about your firm. Here are some features that make a website both professional and top performing.
Responsive web design
A responsive web design ensures that your visitors will have a good user experience on any device. It provides a tailored experience on all screen resolutions and allows mobile users to navigate the site without the cumbersome pinching and panning functions. Responsive web design takes different screen sizes into consideration and reorders content in an optimal way. This is important because more and more people are using tablets and smartphones to access the web, and users won’t stick around on a poorly optimized mobile site.
Stating exactly what services your firm offers
Simply state what type of services your firm offers. If your firm specializes in more than one practice area, make sure to clearly state each area and convey this information on the homepage.
Easy and quick way to contact
Every site should provide visitors with several ways to quickly and easily get in touch with the firm. One way is to have a “Contact Us” page and the best practice for that is to include a general inquiries contact form asking for name, email address, phone number, and a brief message. This creates a solid lead funnel for the firm. In addition, make sure to include a phone number in the header or footer so that it appears on every page, and list individual professionals on profile pages. You don’t want to risk losing a potential client simply because they didn’t have a way of getting in touch with you!
Updated industry content
All good websites have a blog section that is frequently updated. Professionals can easily share information that is relevant to the readers and keep them updated with new developments or industry news. This shows visitors that your company is up to date with current news and helps keep users engaged while browsing through your site. Content creation will also drive traffic to the website through search engine optimization (SEO) marketing. This is very beneficial for website rankings in Google search.
Linking blog content to service areas
Tagging blog content based on service areas or industries is always a great idea. First, it allows you to easily find an article later since all of your blog articles are organized by area. In addition, it keeps the service area pages up to date and demonstrates your firm’s knowledge about recent changes relating to that specific area.
Attorney social media links
If professionals have active social media accounts, remember to link to the professional service provider’s bio page. This enables the user to directly visit the attorneys’ social media accounts, gives the professional personality and allows potential clients to connect on a more human level. Some professionals also share news updates on their social media accounts so this is a good way for them to reach clients and potential clients.
Since referrals and word-of-mouth are a big part of obtaining new business, capitalizing on client testimonials will add credibility and trust to your firm’s brand. If you have a client who was very pleased with your work, don’t be afraid to ask for a testimonial or referral!
Having a good website allows visitors to navigate with ease and learn about your firm and your services. Having an optimized site with relevant content is one of the most important tools to market your firm.