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Jun 28, 2018Identifying Your Target Market

Marketing is more about targeting a niche market and less about trying to be, or provide, everything for everyone. By focusing on particular demands, your company can begin to understand the type of buyer most interested in what you have to offer.

Below are a few key elements to drill down on in order to understand your target market:

Demographics

Identifying data related to a specific population can help your company focus on a subgroup to more accurately and efficiently target the right consumers.

Some demographic factors to take …

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Jun 21, 2018Using Instagram for Business

It may seem as though Instagram is an app solely geared toward adolescents who share photos and videos with each other. However, for a number of reasons, Instagram is becoming significantly more beneficial to businesses. Here’s why Instagram can augment your company’s advertising and marketing strategies.

You Can Create a Business Instagram Profile

Instagram allows users to create free business profiles, as opposed to a personal profile, which includes special features that will help promote your company. In order to create a business profile, you must connect the account to …

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Jun 4, 2018Finding Your Brand in a Digital Age

In today’s day and age, social media is becoming evermore prevalent. Twitter, Facebook, Instagram and LinkedIn are all platforms that can help promote your brand. Whether you want to enhance a law firm brand, or promote your business management or production company, revamping your social media accounts will lead to more views, increased interaction, and greater public awareness of your overall purpose.

Make Posting a Habit

In order to draw in your audience, as well as maintain their attention, it is crucial to post frequently – but keep in mind …

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Mar 3, 2018Tech Innovations Changing Digital Marketing

With updates downloading as we sleep, and user analytics becoming more sophisticated with every click, new technologies are constantly reshaping the digital marketplace. Here are some key innovations, and how to incorporate them into your brand’s strategy.

Artificial Intelligence

Artificial intelligence (AI) has many more subtle uses and implications than it does plans for sci-fi grade world domination. AI is changing the digital marketplace by offering companies the consistency and predictability that users trust and want from their customer experience. AI-powered marketing technologies can be seen everywhere from targeted ads, …

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Oct 18, 2017Top 10 Marketing Trends for 2018

It seems appropriate to start talking about marketing trends for 2018. Whether you are a law firm, a management firm or other professional service provider, you will be looking for a marketing edge in the coming year. Now is the time to audit your web presence, start thinking about new, outside the box marketing techniques, and strengthen your overall brand. An overcrowded digital space makes it hard to stand out, yet Millennials and newer generations look to mobile for information. Here are ten marketing trends for 2018 that will help …

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Jun 14, 2017How Will Lawyers Change the Way They Market in 2018?

Law firms will be taking advantage of recent developments that open new marketing channels to various demos. The questions always lie in the balance; at what point does marketing and advertising become too invasive and scare off the consumer? With most businesses using social media to market, thus avoiding the information push without too much force, there is a growing concern regarding how to attract new followers and maintain a deeper level of interest. In 2018, many firms will consider shifting their marketing strategies based on these factors:

SMS Marketing: 

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May 4, 20177 Elements to A Great Law Firm Website Design

For law firms and lawyers, websites are crucial, and are also often a potential client’s first impression. Therefore, it is imperative that yours is well-designed, provides updated industry content, and gives your clients the necessary information about your firm. Here are some features that make a website both professional and top performing.

Responsive web design

A responsive web design ensures that your visitors will have a good user experience on any device. It provides a tailored experience on all screen resolutions and allows mobile users to navigate the site without …

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Apr 13, 2017How to Develop Topics for Written Content

It’s easy to understand the value of good content for your company’s marketing purposes. Consumers are constantly hungry for quick, quality content in the form of articles, blogs and social media posts. The more content you produce and share, the greater your chances of connecting with potential clients.

Often, the most challenging part of creating content is deciding what to write about. The initial brainstorming process can often leave you feeling devoid of any good topics. There are plenty of digital resources that can inspire ideas and generate leads …

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Feb 8, 2017Keeping Up in the Digital Age: the Importance of Fresh Content

What makes a brand’s digital presence effective? While design and content quality play significant roles, they alone won’t ensure success—consistently fresh content is just as important. Putting substantial effort into carefully crafting a blog post might result in one particularly successful or popular piece, but it won’t skyrocket your blog or your brand to stardom.

In today’s digital age, where consumers and clients expect instantaneous updates and round-the-clock coverage, your brand’s online presence requires constant attention and upkeep. It’s important to maintain an active persona on your various …

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Jan 11, 2017How Social Media Listening Can Help Your Brand

Are you listening to what people are saying about you and your competitors in the digital landscape?  If not, you are missing out on opportunities to protect your brand’s reputation, drive traffic and obtain valuable intel on your competitors. You can use information obtained from social media listening to enhance your business by gathering insights about your customers, prospects and services.

Social media listening is the process of searching the web and social space to monitor what is being said about your brand, your competitors and your industry. It tracks …

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