September 28, 2023
2023 Branding Guide for Lawyers and Law Firms
Effective branding is essential in the legal industry, as it allows lawyers and law firms to stand out to prospective clients. Creating an individual brand identity sets you apart from the competition and allows for more opportunities. Our New York public relations firm helps lawyers...
Continue Reading
September 20, 2023
Why Hire a Content Marketing Firm?
If you run a professional services firm, the last thing on your mind is content. Between dealing with clients and professional development, you probably do not have the time to engage in a comprehensive content plan. But this does not mean you should neglect content...
Continue Reading
September 13, 2023
Why Geographic Location Matters in a PR Strategy
Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...
Continue Reading
August 11, 2023
Why Would Someone Need a Publicist?
When you think of a publicist, the first thing that likely comes to mind is those serving the celebrity population. A solid public relations firm is a significant contributing factor to the success of Taylor Swift and your other favorite stars. Whether combating rumors in...
Continue Reading
August 7, 2023
Why Law Firms Should Consider Hiring Advertising Agencies
Advertising provides a high return on investment (ROI) to companies in most industries. Law firms and other professional services firms may want to consider investing in digital and print advertising. With the help of an advertising agency, these paid marketing campaigns can reach a large...
Continue Reading
July 11, 2023
Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business
Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...
Continue Reading