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Integrated marketing agency for corporate and entertainment law, business management, and accounting firms, along with production companies, and select individuals.

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January 18, 2024

Can AI Help with PR Needs?

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With all the conversation – and controversy – surrounding AI these days, law firms and other businesses small and large might be wondering if artificial intelligence (AI) can help with PR needs. The answer, unsurprisingly, is nuanced. AI has the potential to elevate your brand’s...

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November 21, 2023

Do’s and Don’ts of Media Interviews

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Media interviews are an incredibly valuable tool for businesses and firms of all sizes. A chance to be interviewed by a local or national media outlet can improve your chances of exposure, whether you want to build awareness of your brand, publicize an upcoming event,...

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October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

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Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...

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September 28, 2023

2023 Branding Guide for Lawyers and Law Firms

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Effective branding is essential in the legal industry, as it allows lawyers and law firms to stand out to prospective clients. Creating an individual brand identity sets you apart from the competition and allows for more opportunities. Our New York public relations firm helps lawyers...

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September 20, 2023

Why Hire a Content Marketing Firm?

Content Marketing Firm

If you run a professional services firm, the last thing on your mind is content. Between dealing with clients and professional development, you probably do not have the time to engage in a comprehensive content plan. But this does not mean you should neglect content...

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September 13, 2023

Why Geographic Location Matters in a PR Strategy

Location Based Marketing

Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...

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