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Horowitz Agency’s Marketing & Public Relations Director Stephanie Grober recently joined the Life & Law Podcast with Heather Moulder for a candid conversation about why many attorneys find marketing to be overwhelming. She shared practical steps to help attorneys build more online visibility and authority...

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Horowitz Agency Founder and President Seth Horowitz recently authored a piece in PRNEWS, where he unpacked crisis PR strategies in the wake of Sean “Diddy” Combs’ acquittal from charges of sex-trafficking and racketeering conspiracy. The article examines whether or not the disgraced rapper can forge...

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Horowitz Agency Founder and President Seth Horowitz recently spoke to Marketing Brew, “The Glossy Podcast,” and The Mirror about the fallout of American Eagle’s controversial viral advertisement starring actress Sydney Sweeney. In a play on words, the commercial shows Sweeney wearing AE’s denim, saying “Genes...

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Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

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Too many firms still make branding and marketing decisions based on what feels right in the moment: a partner’s favorite tagline, a website layout someone liked, or a color scheme that just “felt professional.” But instinct isn’t a strategy. In today’s crowded landscapes, relying on...

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Founders don’t wait for clarity; they create it by defining their vision early, focusing their offerings, and building brands that stand for a meaningful purpose. That mindset is a competitive advantage in any industry, and increasingly, it’s what sets standout law firms apart. While traditional...

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