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In the digital age, social media usage is not just common amongst businesses but is often necessary. Due to the high volume of users, social media is a significant factor in digital marketing plans and business strategies at large. Regardless of the industry, any professional...

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Determining how much your firm should spend on marketing takes a tailored approach, and, above all, a clear understanding of what your marketing goals are. Does your firm need an SEO-optimized website because your current website hasn’t been updated in years? Would you like to...

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Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...

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Whether you are a U.S.or Canadian-based professional services firm, chances are your business could benefit from a PR plan. Public relations is an essential part of every organization as it fosters a strong public image to portray to consumers, colleagues, investors, and even competitors. Hiring...

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If you’re wondering whether it’s worth it to carve out some time during your very busy Q4 to create a corporate holiday card for your clients, it absolutely is. And while spreading holiday season joy is the primary goal, there are many additional reasons why...

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Creating a strategic marketing plan is essential to the success of any business. A marketing plan helps to align your business’s marketing goals with its overall mission statement and vision. Creating a marketing plan also helps a team get on the same page and stay...

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