Integrated marketing agency for corporate and entertainment law, business management, and accounting firms, along with production companies, and select individuals.
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Horowitz Agency Founder and President Seth Horowitz recently spoke to Marketing Brew, “The Glossy Podcast,” and The Mirror about the fallout of American Eagle’s controversial viral advertisement starring actress Sydney Sweeney. In a play on words, the commercial shows Sweeney wearing AE’s denim, saying “Genes...
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Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...
Too many firms still make branding and marketing decisions based on what feels right in the moment: a partner’s favorite tagline, a website layout someone liked, or a color scheme that just “felt professional.” But instinct isn’t a strategy. In today’s crowded landscapes, relying on...
Founders don’t wait for clarity; they create it by defining their vision early, focusing their offerings, and building brands that stand for a meaningful purpose. That mindset is a competitive advantage in any industry, and increasingly, it’s what sets standout law firms apart. While traditional...
Releasing a timely statement or cultivating relationships at the right moment are essential for successful public relations (PR). Why? Because missing the optimal window means missing opportunities to engage potential clients, manage public perception, and protect your brand’s reputation. In today’s fast-paced media landscape, timing...
For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...
