Media interviews are an incredibly valuable tool for businesses and firms of all sizes. A chance to be interviewed by a local or national media outlet can improve your chances of exposure, whether you want to build awareness of your brand, publicize an upcoming event, showcase your firm’s success stories and expertise, educate the public, or tap into a new clientele.
In this article, we’ll help you discover insights on the intricacies of a media interview — from understanding what’s needed to master the art of poised conduct to learning how to craft impactful dialogue. Read on to gain valuable tips on navigating what to articulate, what to tactfully avoid, and what makes a media interview successful.
A media interview, or press interview, is a conversation between an expert in a particular field—aka YOU—and a journalist or reporter from a media outlet, whether it be print, digital, broadcast, or podcast. These interviews are a public relations (PR) tactic that will result in publicity for your firm.
Public Relations agencies in New York will agree that media interviews can help garner new clients and expose your firm to current and prospective audiences by sharing company updates, providing insights on a particular topic or event, publicizing your reputation, broadcasting noteworthy announcements, or effectively managing a crisis.
As mentioned above, media interviews can take many forms. Print interviews are an opportunity to be quoted in a written piece featured in a newspaper, magazine, or online publication. Broadcast interviews are live or pre-recorded segments that appear on TV or radio. Online or digital interviews are becoming increasingly prevalent on social media, through podcasts, Instagram Lives, webinars, and more. (A New York digital marketing agency might be the best fit for online or digital interviews.)
Below are some tips on best practices to incorporate during a media interview.
And now for the “what not to do’s”…
Marketing firms (NYC) such as Horowitz Agency, offer public relations strategy and support, which often includes opportunities for media interviews. Horowitz Agency is highly rated as one of the top marketing and public relations agencies in New York and throughout the country. Our talented team crafts customized, unique PR approaches catered to our clients’ specific needs. Connect with us to discuss whether your firm should consider onboarding a full-service public relations agency to gain exposure to media interviews.
Read more about how New York City public relations experts can get you quoted in the media.