October 2, 2021

A Law Firm’s Guide To YouTube

Every business is flocking to YouTube because of the sheer volume of people using the site, and law firms shouldn’t ignore this opportunity. YouTube can serve as a solid point of engagement and a way to build a law firm’s brand. Here’s a quick guide on how you can take advantage of this powerful video library.

Why Lawyers Should Use YouTube

According to YouTube, they have over 2 billion users. These videos are also linked to articles, social media, and apps, so exposure is maximized across several platforms.

Videos are sticky. If you create engaging video content, users will stay on your site or channel for minutes at a time. The longer the users stay, the more visibility you’ll get.

Many people search YouTube for guides on their legal situation as they don’t know what to do. You can provide them the information they need while encouraging them to consider you as the first option for any legal services.

How To Create a YouTube Channel

Creating a YouTube channel is simple and free. You can link your Google account to YouTube and then create a channel through your profile’s settings. When you start one, you’ll be responsible for naming it and adding all your details. Verify the information and add a photo to represent you or your law firm.

You can create a channel with any Google account. However, be mindful of how you’d like to represent yourself on YouTube. You can either create a personal channel representing yourself as a lawyer, or you can create one that represents your entire firm.

Difference Between Personal and Brand Channel

When you create a channel on YouTube, you have to decide if it’s personal or a brand channel.

With a personal channel, you are the channel manager, and you’ll likely promote yourself as a lawyer. Access to manage and update the channel is limited to those who have your username and password.

A brand channel operates differently. YouTube created this option to help companies manage YouTube efficiently. You can have multiple managers with varying levels of access. Plus, each person can access the bBrand channel with their own Google account, so sharing passwords is not necessary.

How To Promote Your Videos

It’s one thing to have a YouTube channel, but it’s another thing to get views and subscriptions. At the start, you’ll need to promote your videos aggressively. Here are some ways you can do that:

• Use SEO to optimize your titles and tags so people can see you in their searches
• Focus on providing content that people will want to watch or will find interesting
• Create eye-catching thumbnails to increase clicks on your videos
• Partner with other channels and influencers to promote your channel
• Create a video series so people can look forward to something on your channel
• Experiment with different types of videos and see what catches your audience the best
• Partner with popular brands to add visibility to your channel

You Have To Start Somewhere

Even the most successful channels didn’t amass a following overnight. Like any platform, there is a bit of trial and error before you get the ingredients right. You have to remain diligent and consistent with your content to build your channel.

Think about how you answer questions for your clients when they come into your office or on a Zoom call. Write these questions down because they can be great fodder for your videos. If you’d like help in developing a YouTube content strategy, reach out to us — we’d be happy to support you.