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July 17, 2015

Blogging for Attorneys: 3 Tips for Starting Out

Blogging for Attorneys 3 Tips for Starting Out

Due to the uber competitive nature of today’s legal environment, maintaining a blog is more of a necessity than an extracurricular exercise for practicing lawyers. According to a recent study, 82% of Am Law 200 law firms are now incorporating blogging into their marketing plans....

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February 8, 2017

Keeping Up in the Digital Age: the Importance of Fresh Content

Keeping Up in the Digital Age

What makes a brand’s digital presence effective? While design and content quality play significant roles, they alone won’t ensure success—consistently fresh content is just as important. Putting substantial effort into carefully crafting a blog post might result in one particularly successful or popular piece, but...

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February 28, 2019

What You Can Learn From How Top Law Firms Are Using Social Media

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You know that your firm needs to be on social media, but how do you get started and what should you do? We’ll take a deep dive into what some of the top law firms in the country are doing and see what we can...

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July 27, 2015

Is Twitter Worth It? Pros and Cons

Is Twitter Worth It? Pros and Cons

Twitter has been around for almost a decade, and many law firms are still understandably hesitant to dive in. How can a site that lets you post only 140 characters at a time help your firm and its attorneys? Here are some advantages and disadvantages...

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April 13, 2017

How to Develop Topics for Written Content

How to Develop Topics for Written Content

It’s easy to understand the value of good content for your company’s marketing purposes. Consumers are constantly hungry for quick, quality content in the form of articles, blogs and social media posts. The more content you produce and share, the greater your chances of connecting with...

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February 10, 2016

Five Key Content Marketing Strategies for Professional Services Firms

Five Key Elements to Successful Content Marketing for Professional Services Firms

Professional services firms, such as law firms, business management firms and accounting firms, face a market in which potential clients have a wealth of choices, massive amounts of information at their fingertips, and a desire for personalized service. In this blog post, we will walk...

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April 18, 2014

Horowitz Agency Clients Once Again Appear on Variety’s “Legal Impact Report”

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Four Horowitz Agency clients appear on Variety’s 2014 “Legal Impact Report.” Read the full report here....

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August 5, 2015

How Video Marketing Can Improve Your Law Firm’s Brand

How Video Marketing Can Improve Your Law Firm's Brand

The success of popular websites like YouTube and Netflix, as well as the emergence of apps such as Vine on Twitter, reflects the growing trend of making video available online. Did you know that web pages containing video content bring in twice as much traffic...

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