Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy To Raise Your Profile,” Stephanie emphasizes the importance of developing and executing a content strategy to support marketing and business development goals.
“The more opportunities you take and try, the more information you are going to have to inform your strategy going forward and do what’s truly going to provide the best return for yourself and your firm,” Stephanie shared, noting that content opportunities can take the form of articles, press placements, social media posts, speaking engagements, and nominations, among many others.
“Marketing and PR are not one-and-done, nor are they all or nothing,” she continued to explain. “Don’t be afraid to take an opportunity.”
Listen to the full episode here.