Google is set to reward mobile friendly websites when it updates its mobile search engine algorithm on April 21, 2015.
If your website is not responsive to mobile devices then it will be penalized. Any good website developer/designer will advise clients to “go responsive” when creating or re-designing a website. With nearly 80% (up from 63% in 2013) of Internet searchers using mobile to search the Internet, and a staggering 90% taking some sort of “action” after the search, it is imperative that product and service providers design mobile friendly, content rich websites with strategic calls to action.
Service provider, a.k.a. law firm, websites with high-design, optimized, mobile friendly blogs that encourage visitors to “do something” will differentiate the firm from competitors.
Google, in a company statement notes “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps…as more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns.” “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Optimization is key when it comes to both responsive design and content. Both the builders of the house (“the website”) and designers of the interior (“content creators”) now, more than ever, need to work together to propel websites up the search ranks.