February 22, 2019
2019 Law Firm Marketing Trends Infographic
Based on the American Bar Association’s 2018 survey, we can extrapolate a few key trends and takeaways:
What are the most popular marketing channels?
Facebook (35%), email (33%), print (25%) and Avvo (20%).
Social Media for professional purposes
82% of respondents use LinkedIn, 47% on Facebook, 27% on Avvo
How effective is Social Media for getting clients?
35% of respondents have gotten a client directly or through a referral. 19% did not know if social media got them clients.
How many firms have a marketing budget?
33% of respondents’ firms have an annual marketing budget.
Using syndication to multiply your content efforts
15% of firms syndicate website content. Firms of 100+attorneys (24%). In firms of all other sizes, less than 20%.
How are firms measuring their marketing results?
⅓ or more never review their analytics. ⅓ view their analytics quarterly.
Firms working with marketing agencies: 15% do not receive regular reports.
How confident are firms in their marketing?
2.5 out of 5.
Key Trends & Takeaways:
- Facebook and LinkedIn are the best places to network and to get your content in front of potential clients.
- Setting up a marketing budget (and possibly strategy) is something that many firms do not do.
- Syndicate your content to get it on as many platforms as possible. A lot of firms are not taking advantage of this strategy and strategies that can automate this process.
- Track and measure your marketing so you know what is working and what is not.