Below are a few updated tips on how to attract and maintain additional followers, as well as increase the number of likes on your posts. Click here to read Part I.
Use relevant hashtags.
Hashtags categorize similar content. When users click hashtags, they’re taken to a separate page with all posts containing the same hashtag. As a result, hashtags expose more people to your posts. Including a long list of hashtags related to your posts is a helpful tactic to increase likes and followers. *Tip: For best results, search “Most popular hashtags of the year” on Google.
Use Instagram’s “Insights” feature to replicate successful posts.
As a business profile on Instagram, you can learn details about your posts and followers through the Insights feature. For example, you can see how many people visit your profile each day, as well as the number of impressions (the total number of times all of your posts have been seen), reach (the number of unique accounts that have seen any of your posts), and engagement (the number of times your post was liked, saved and commented on). The posts with the highest numbers should be replicated in a similar fashion for future posts. The business profile Insights feature also reveals information about your audience, such as their location, age and gender. Curating posts to satisfy the information that appears in your Insights will lead to more likes on your photos.
Follow similar accounts and their followers.
The quickest and simplest way to gain followers is by following hundreds of other accounts similar to yours – preferably popular ones with thousands or millions of followers. By following accounts that post similar photos and execute the same message, as well as following their followers, it’s likely you’ll gain followers because you’re targeting an audience that’s interested in your content and values. To maintain a balanced ratio, you may wish to go back and unfollow those who didn’t follow you back by using one of the numerous of third party apps that handle this task.
Engage with followers.
Liking, sharing and commenting on your followers’ posts is crucial. Interacting with their content will influence them to reciprocate the engagement. Posting video stories where you talk to your audience and give them advice is another way in which you can connect with your followers. Sharing your followers’ posts and tagging them in the photo helps to build a relationship with your audience. If you make it known on social media that you notice your followers, they will happily return the loyalty.