Branding

January 24, 2023

How Public Relations Companies in New York Can Optimize Your Business Strategy 

How Public Relations Companies in New York Can Optimize Business Strategy 

As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...

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July 15, 2025

Why Production Companies Need Third-Party Validation to Grow

For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...

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July 7, 2025

Why Your Personal Brand Matters More Than Your Project

In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...

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December 16, 2024

How to Market During a Crisis?

crisis marketing

Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

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October 10, 2024

What to Consider Before Rebranding Your Law Firm

marketing for law firms

In today’s crowded marketplace, effective branding is crucial for your law firm to cut through the noise and make a memorable impression. If your brand doesn’t catch the eye, you risk losing potential leads and clients. Before embarking on a rebranding campaign, it’s important to...

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September 3, 2024

Is It Time To Update Your Law Firm’s LinkedIn?

LinkedIn marketing

As a legal professional, leveraging LinkedIn can significantly expand your firm’s visibility to new audiences and potential clients. A carefully curated LinkedIn profile not only defines your firm’s specialization but also showcases accomplishments and highlights your seasoned attorneys. Partnering with a marketing agency in Los...

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May 30, 2024

Understanding the Role of Influencer Marketing

influencer marketing

In a market flooded with choices, there comes a need to carve out your niche to stand out. Prioritizing authenticity and transparency, fostering genuine connections with your target market, and staying ahead of trends are crucial for earning trust and recognition. The emergence of influencer...

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October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

brand marketing firm

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...

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