Branding

November 10, 2022

How to Create the Perfect Corporate Holiday Card

How to Make the Perfect Corporate Holiday Card

If you’re wondering whether it’s worth it to carve out some time during your very busy Q4 to create a corporate holiday card for your clients, it absolutely is. And while spreading holiday season joy is the primary goal, there are many additional reasons why...

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September 3, 2024

Is It Time To Update Your Law Firm’s LinkedIn?

LinkedIn marketing

As a legal professional, leveraging LinkedIn can significantly expand your firm’s visibility to new audiences and potential clients. A carefully curated LinkedIn profile not only defines your firm’s specialization but also showcases accomplishments and highlights your seasoned attorneys. Partnering with a marketing agency in Los...

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May 30, 2024

Understanding the Role of Influencer Marketing

influencer marketing

In a market flooded with choices, there comes a need to carve out your niche to stand out. Prioritizing authenticity and transparency, fostering genuine connections with your target market, and staying ahead of trends are crucial for earning trust and recognition. The emergence of influencer...

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October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

brand marketing firm

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...

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September 28, 2023

2023 Branding Guide for Lawyers and Law Firms

branding for law firms

Effective branding is essential in the legal industry, as it allows lawyers and law firms to stand out to prospective clients. Creating an individual brand identity sets you apart from the competition and allows for more opportunities. Our New York public relations firm helps lawyers...

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August 11, 2023

Why Would Someone Need a Publicist?

Publicists in New York

When you think of a publicist, the first thing that likely comes to mind is those serving the celebrity population. A solid public relations firm is a significant contributing factor to the success of Taylor Swift and your other favorite stars. Whether combating rumors in...

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February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...

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January 24, 2023

How Public Relations Companies in New York Can Optimize Your Business Strategy 

How Public Relations Companies in New York Can Optimize Business Strategy 

As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...

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