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January 1, 2021

How to Write for Social Media

Writing for social media is easy, anyone can do it. But writing GREAT content for social media can be tricky. The good news is that we are going to look at a few of the major platforms and give you guidelines on how to navigate...

March 27, 2021

Facebook Marketing 101 for Law Firms

Facebook app on the front of a smartphone

Performed strategically, Facebook can help you interact with potential clients naturally and drive organic traffic to your firm’s website....

July 25, 2021

The Benefit of Facebook Lawyer Groups for Your Firm

Lawyers computer ad smartphone with facebook on the screens

Starting a Facebook group provides lawyers with an effective opportunity to build a larger following for their firm. ...

October 31, 2022

The Ultimate Guide to Marketing a New Business

A solid marketing plan is pivotal to the success of any new business, but it can be difficult to know where to start or how to prioritize. The ultimate goal of a marketing strategy is to understand the needs and wants of your consumers, and...

October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...

December 10, 2024

What Makes a Company Worth Following on Social Media?

content marketing for professional services

As our society becomes increasingly digitized, businesses are turning to social media as a key tool for marketing their products or services. Platforms like LinkedIn, Facebook, Instagram, and TikTok offer unparalleled opportunities to expand a company’s visibility and connect with potential clients. However, standing out...