September 3, 2024

Is It Time To Update Your Law Firm’s LinkedIn?

As a legal professional, leveraging LinkedIn can significantly expand your firm’s visibility to new audiences and potential clients. A carefully curated LinkedIn profile not only defines your firm’s specialization but also showcases accomplishments and highlights your seasoned attorneys.

Partnering with a marketing agency in Los Angeles, or a New York public relations firm can strategically position your firm for success in today’s competitive market. An updated and polished LinkedIn profile is crucial for reconnecting with old clients and capturing the attention of prospective ones.

Here are key questions to ask yourself to determine if it’s time to refresh your firm’s LinkedIn profile.

Is your bio accurate?

One of the most important parts of your LinkedIn profile is your bio. If potential clients don’t understand what your firm does and what you specialize in, they won’t want to contact you. Clearly define your firm’s purpose, how you can help, and what sets you apart from competitors.

Did your firm undergo a rebrand?

If your firm has recently rebranded, including a revamped website or new logo, you will want to ensure your LinkedIn profile aligns with the new design and messaging. Consistent branding is not only aesthetically pleasing but also helps clients recognize your firm. Additionally, if your firm has added new practice areas, be sure to update your LinkedIn profile to reflect those changes accurately.

Has your firm hit a new milestone?

Regularly updating your profile with recent awards, certifications, and notable case wins demonstrates your firm’s accomplishments. Highlighting your firm’s growth and achievements can attract new clients by providing compelling evidence of your success.

Did you recently hire new team members?

LinkedIn allows your audience members to stay updated on changes and improvements within your firm. Announcing the hiring of new attorneys or other team members on LinkedIn showcases your firm’s growth and highlights the fresh expertise and skills being brought to your team. This keeps your network informed and can help build confidence in your firm’s capabilities.

It can also help establish bring it mutual connections of your new hires. Past clients or colleagues may follow your page to stay up to date with your new employee’s professional endeavors.

Has your firm published new content?

If your firm has a blog or other social media platforms, LinkedIn is a great place to share recently published articles or content. Sharing new knowledge or innovative techniques demonstrates your firm’s commitment to ongoing learning. It also engages your audience and positions your firm as a thought leader in the industry. Regularly updating your LinkedIn followers with fresh content reinforces your firm’s dedication to staying current and providing valuable insights.

Reach Out to Our Brand Marketing Firm

Get in touch with us to learn more about how to successfully update your LinkedIn profile and other social media platforms to yield the best conversion rates. Los Angeles and New York public relations firms can boost your business’ marketing initiatives, seamlessly adopting progressive trends like influencer marketing, webinars, and more.

Horowitz Agency ranks as one of the top marketing and public relations firms in Los Angeles, New York, and Vancouver. Our team has years of experience and the results to back it up. We look forward to hearing more about your earned or paid media needs and discussing the public relations services that will best serve your business.