A ribbon-cutting ceremony may come to mind when you think of public relations events. Whether it is a gala or an influencer trip, events are a major facet of PR and can be very effective ways to increase sales or meet other business goals.
If your company is struggling to engage the community or further brand awareness, a PR event may be something to consider. These affairs are a perfect addition to business plans because of their ability to attract organic press.
While the task of event planning may seem daunting, you do not have to do it alone. Working with a New York public relations agency can ease the burden and take the pressure off of your internal team.
A public relations event is specifically aimed at creating a positive brand message to investors, customers, community members, and the media.
Examples of public relations events include:
A PR event should be consistent with a company’s overall marketing campaign. A public relations agency can work with you to identify the best approach.
As mentioned before, there is a lot to consider when planning a public relations event including:
Just like with a wedding, planning these functions can be very stressful and time-consuming. A New York City public relations agency can handle the logistics on your behalf, ensuring a well-planned and impressive event.
Your agency will need to pay careful attention to the broader marketing plan to ensure the event meets its set objectives. Ultimately, the event should accelerate the business model, whether it is generating more leads or strengthening the brand reputation.
To achieve this, a public relations specialist will:
A PR agency will also work closely with other departments including sales, digital marketing, and DEI. Strategic communication will be key in aligning the messaging with the company’s ongoing efforts. Careful planning and execution are critical in ensuring that the event achieves its desired objectives and creates a positive impression.
Success will be measured by the overall impact it has on the company’s reputation and visibility. You may want to set up specific tracking for the leads generated directly from the event. Other key insights may include press coverage, social analytics, and other similar traffic measurements to see if brand awareness was raised.
Remember, an event is just one aspect of a brand’s long-term marketing plan. At its core, the event should align with the business goals and help support ongoing efforts. Cohesive brand messaging should be present in the event and all other marketing material in order to garner the most successful results.
While there are many ways to go about a PR event, following general guidelines will set you up for success.
While the customer experience is at the forefront of the event, businesses should also cater to the media. Whether you are hosting a lecture or a ribbon-cutting ceremony, press coverage will take the event to the next level.
Realistically, your entire target audience will not be in attendance at your event, but press coverage may allow you to increase your scope. A featured story, interview, or other similar coverage in the media can strengthen your brand message by reaching more potential clients and industry experts.
An integrated marketing company will facilitate press outreach to ensure the right individuals are invited. They will also maintain the relationship with these contacts to control the narrative of the story as needed.
Once published, they can help repurpose the feature through content marketing such as social media or email marketing. Many businesses fail to leverage the value of repurposed content which can help drive additional traffic to your brand.
Some ideas to leverage content include:
It is always important to maximize content exposure in any way possible to reach as many individuals as you can. If comfortable, employees should consider marketing these features on their own professional pages as well.
If you are considering new creative marketing approaches, you may want to consider hiring an NYC public relations firm. An integrated marketing communications plan will take your business to the next level by increasing your reach. Whether you are hosting an industry panel or looking to increase your online marketing presence, a PR agency can help.
Horowitz Agency is recognized as one of the top integrated marketing agencies, providing expert services to meet all client’s needs. Our team of public relations professionals can help with PR events, social media content, reputation management, press releases, web design, and more. Contact us today for a personalized integrated marketing plan that will guarantee great results!