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September 28, 2023

2023 Branding Guide for Lawyers and Law Firms

branding for law firms

Effective branding is essential in the legal industry, as it allows lawyers and law firms to stand out to prospective clients. Creating an individual brand identity sets you apart from the competition and allows for more opportunities. Our New York public relations firm helps lawyers...

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September 20, 2023

Why Hire a Content Marketing Firm?

Content Marketing Firm

If you run a professional services firm, the last thing on your mind is content. Between dealing with clients and professional development, you probably do not have the time to engage in a comprehensive content plan. But this does not mean you should neglect content...

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September 13, 2023

Why Geographic Location Matters in a PR Strategy

Location Based Marketing

Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...

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August 11, 2023

Why Would Someone Need a Publicist?

Publicists in New York

When you think of a publicist, the first thing that likely comes to mind is those serving the celebrity population. A solid public relations firm is a significant contributing factor to the success of Taylor Swift and your other favorite stars. Whether combating rumors in...

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August 7, 2023

Why Law Firms Should Consider Hiring Advertising Agencies

Advertising Agencies New York

Advertising provides a high return on investment (ROI) to companies in most industries. Law firms and other professional services firms may want to consider investing in digital and print advertising. With the help of an advertising agency, these paid marketing campaigns can reach a large...

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July 11, 2023

Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business

Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...

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