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January 9, 2025

Predictions for Marketing and PR in 2025

As we enter 2025, all brands should consider the viability of old trends and embrace emerging strategies to stand out in the saturated market. Assessing your law firm’s strengths and weaknesses can serve as a foundation for crafting a refreshed marketing approach for the new...

December 16, 2024

How to Market During a Crisis?

Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

December 10, 2024

What Makes a Company Worth Following on Social Media?

content marketing for professional services

As our society becomes increasingly digitized, businesses are turning to social media as a key tool for marketing their products or services. Platforms like LinkedIn, Facebook, Instagram, and TikTok offer unparalleled opportunities to expand a company’s visibility and connect with potential clients. However, standing out...

November 12, 2024

Why Timeliness is So Important for Effective PR

Releasing a timely statement or cultivating relationships at the right moment are essential for successful public relations (PR). Why? Because missing the optimal window means missing opportunities to engage potential clients, manage public perception, and protect your brand’s reputation. In today’s fast-paced media landscape, timing...

November 1, 2024

Four Elements Of A Successful RFP Response

For many companies, outsourcing complex legal assignments to a team of lawyers ensures compliance, minimizes risks, and protects against any potential legal challenges. If your firm is seeking to represent public entities and in-house counsel, the key to success lies in a comprehensive proposal response....

October 21, 2024

How to Use Marketing and PR to Boost Recruitment

Whether your firm is newly established or has been operating for decades, refining your PR and marketing strategies can help you attract new talent. By testing out a few straightforward tactics, you can significantly boost recruitment. It’s all about cultivating creativity and getting to the...

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