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June 13, 2016

4 Search Engine Optimization (SEO) Myths

SEO, which stands for Search Engine Optimization, is a highly cited, often misunderstood marketing tool. When a firm jumps straight into launching an SEO campaign without understanding its nuts and bolts or, due to negative pre-conceived notions, avoids a campaign completely, it typically misses out...

March 16, 2016

Content Creation for Attorneys: 5 Tips for Writing a Legal Article

The vast majority of lawyers who engage in the business development process would agree that writing is a great way to update clients on recent legal developments and, at the same time, build a firm’s platform. However, while the general consensus among the legal community...

February 10, 2016

Five Key Content Marketing Strategies for Professional Services Firms

Five Key Elements to Successful Content Marketing for Professional Services Firms

Professional services firms, such as law firms, business management firms and accounting firms, face a market in which potential clients have a wealth of choices, massive amounts of information at their fingertips, and a desire for personalized service. In this blog post, we will walk...

January 20, 2016

5 Legal Marketing Resolutions for 2016

2016 is well underway, and the start of a new calendar year is the ideal time to evaluate what the firm has accomplished so far and discuss what changes can be initiated in the upcoming year. Here are several New Year’s suggestions that can improve...

January 6, 2016

LinkedIn for Lawyers

94% of attorneys have profiles on the most popular business-oriented networking website, LinkedIn. In addition to being helpful for keeping in touch with existing business contacts, the website is also increasingly becoming the first point of contact after two professionals meet in the real world....

November 30, 2015

Successful Internet Marketing Tips for Lawyers

With the introduction of the internet into our daily lives, communication has never been easier, or more instantaneous. Naturally, this means that the internet has become one of the most important tools for any marketing plan. “Online marketing” should no longer be considered a novelty,...

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