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Feb 8, 2017Keeping Up in the Digital Age: the Importance of Fresh Content

What makes a brand’s digital presence effective? While design and content quality play significant roles, they alone won’t ensure success—consistently fresh content is just as important. Putting substantial effort into carefully crafting a blog post might result in one particularly successful or popular piece, but it won’t skyrocket your blog or your brand to stardom.

In today’s digital age, where consumers and clients expect instantaneous updates and round-the-clock coverage, your brand’s online presence requires constant attention and upkeep. It’s important to maintain an active persona on your various …

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Jan 11, 2017How Social Media Listening Can Help Your Brand

Are you listening to what people are saying about you and your competitors in the digital landscape?  If not, you are missing out on opportunities to protect your brand’s reputation, drive traffic and obtain valuable intel on your competitors. You can use information obtained from social media listening to enhance your business by gathering insights about your customers, prospects and services.

Social media listening is the process of searching the web and social space to monitor what is being said about your brand, your competitors and your industry. It tracks …

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Jan 3, 2017Ghostwriting: A Valuable Asset for Law Firms

Content creation is an undeniably integral component of law firm marketing. Writing thoughtful and informative articles is a useful way to demonstrate knowledge and expertise in one’s practice area, get on the radar of potential clients, and build a solid online presence. Because of this, more and more law firms are turning to ghostwriters, anonymous third-party writers, to create content. While many attorneys see the value in creating content for marketing purposes, the majority of them are pressed for time. Everything from trial dates to rainmaking can prevent even the …

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Jun 23, 2016How to Optimize Your Law Firm Landing Page to Increase Leads

Landing pages are an integral part of digital marketing. A landing page is a website page that allows you to capture a visitor’s information through a lead form, usually from a particular stream of traffic from a geographic location, e-mail campaign offer or online advertising campaign. It can be your home page or a separate page on the website.  When designed properly, landing pages can increase leads and, ultimately, conversion rates. They play a vital role in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Conversion Rate Optimization (CRO), and Social Media Marketing.

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Jun 13, 20164 Search Engine Optimization (SEO) Myths

SEO, which stands for Search Engine Optimization, is a highly cited, often misunderstood marketing tool. When a firm jumps straight into launching an SEO campaign without understanding its nuts and bolts or, due to negative pre-conceived notions, avoids a campaign completely, it typically misses out on the multiple ways SEO can increase website traffic and brand awareness. For this reason, it’s important to combat some of the more common myths floating around about SEO before investing in SEO for a law firm website.

It’s quick and easy. Some attorneys expect …

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Mar 16, 2016Content Creation for Attorneys: 5 Tips for Writing a Legal Article

The vast majority of lawyers who engage in the business development process would agree that writing is a great way to update clients on recent legal developments and, at the same time, build a firm’s platform. However, while the general consensus among the legal community is that content creation is valuable, a blank Word document can often be intimidating, especially for associates and first-time authors. Here are some tips for writing an article that might generate new business by establishing thought leadership.

Know your audience

It is vital to …

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Jan 20, 20165 Legal Marketing Resolutions for 2016

2016 is well underway, and the start of a new calendar year is the ideal time to evaluate what the firm has accomplished so far and discuss what changes can be initiated in the upcoming year. Here are several New Year’s suggestions that can improve a law firm’s chances of achieving its marketing and strategic planning objectives.

Get organized Legal marketing involves managing multiple, integrated channels, staying on top of related communications and PR activities, and countless other responsibilities. Consequently, organization can be tough. Specifically mapping out attorney business development …

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Jan 6, 2016LinkedIn for Lawyers

94% of attorneys have profiles on the most popular business-oriented networking website, LinkedIn. In addition to being helpful for keeping in touch with existing business contacts, the website is also increasingly becoming the first point of contact after two professionals meet in the real world. More often people say “add me on LinkedIn,” or run to do that on a smartphone rather than asking for a business card. While the majority of attorneys and firms understand the pros of having a presence on the site, many lawyers still aren’t sure …

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Nov 30, 2015Successful Internet Marketing Tips for Lawyers

With the introduction of the internet into our daily lives, communication has never been easier, or more instantaneous. Naturally, this means that the internet has become one of the most important tools for any marketing plan. “Online marketing” should no longer be considered a novelty, or separate from a traditional plan. Lawyers, along with the majority of other professionals looking to improve their brand strategy, are increasingly incorporating various facets of the internet into their marketing and business development initiatives. Despite its increased usage however, the internet, and its many …

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Nov 12, 2015Five Effective Legal Marketing Techniques for Small Firms

A law firm’s size impacts the amount of resources that can be allocated to the firm’s strategic marketing plan. Small and medium-sized firms inherently have a limited amount of manpower and money compared to bigger counterparts. As a result, there are challenges to implementing a full-blown marketing strategy without knowing how to be efficient and effective with the resulting objectives. Yet with enough effort, experience and imagination, small law firms can absolutely roll out plans that work.

Create a specific strategy

Mapping out a strategic marketing plan with timelines and …

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