Branding

November 28, 2022

Why PR is Good For Your Professional Services Firm

Why is PR good for your business

Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...

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December 16, 2024

How to Market During a Crisis?

crisis marketing

Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

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October 10, 2024

What to Consider Before Rebranding Your Law Firm

marketing for law firms

In today’s crowded marketplace, effective branding is crucial for your law firm to cut through the noise and make a memorable impression. If your brand doesn’t catch the eye, you risk losing potential leads and clients. Before embarking on a rebranding campaign, it’s important to...

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September 3, 2024

Is It Time To Update Your Law Firm’s LinkedIn?

LinkedIn marketing

As a legal professional, leveraging LinkedIn can significantly expand your firm’s visibility to new audiences and potential clients. A carefully curated LinkedIn profile not only defines your firm’s specialization but also showcases accomplishments and highlights your seasoned attorneys. Partnering with a marketing agency in Los...

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May 30, 2024

Understanding the Role of Influencer Marketing

influencer marketing

In a market flooded with choices, there comes a need to carve out your niche to stand out. Prioritizing authenticity and transparency, fostering genuine connections with your target market, and staying ahead of trends are crucial for earning trust and recognition. The emergence of influencer...

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October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

brand marketing firm

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...

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September 28, 2023

2023 Branding Guide for Lawyers and Law Firms

branding for law firms

Effective branding is essential in the legal industry, as it allows lawyers and law firms to stand out to prospective clients. Creating an individual brand identity sets you apart from the competition and allows for more opportunities. Our New York public relations firm helps lawyers...

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August 11, 2023

Why Would Someone Need a Publicist?

Publicists in New York

When you think of a publicist, the first thing that likely comes to mind is those serving the celebrity population. A solid public relations firm is a significant contributing factor to the success of Taylor Swift and your other favorite stars. Whether combating rumors in...

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