Branding

February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...

April 8, 2026

Stephanie Grober Joins “Life & Law” Podcast to Talk Content Marketing Strategy for Lawyers

Horowitz Agency’s Marketing & Public Relations Director Stephanie Grober recently joined the Life & Law Podcast with Heather Moulder for a candid conversation about why many attorneys find marketing to be overwhelming. She shared practical steps to help attorneys build more online visibility and authority...

July 15, 2025

Why Production Companies Need Third-Party Validation to Grow

For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...

July 7, 2025

Why Your Personal Brand Matters More Than Your Project

In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...

January 1, 2026

How to Market During a Crisis?

Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

October 10, 2024

What to Consider Before Rebranding Your Law Firm

In today’s crowded marketplace, effective branding is crucial for your law firm to cut through the noise and make a memorable impression. If your brand doesn’t catch the eye, you risk losing potential leads and clients. Before embarking on a rebranding campaign, it’s important to...

September 3, 2024

Is It Time To Update Your Law Firm’s LinkedIn?

As a legal professional, leveraging LinkedIn can significantly expand your firm’s visibility to new audiences and potential clients. A carefully curated LinkedIn profile not only defines your firm’s specialization but also showcases accomplishments and highlights your seasoned attorneys. Partnering with a marketing agency in Los...

May 30, 2024

Understanding the Role of Influencer Marketing

In a market flooded with choices, there comes a need to carve out your niche to stand out. Prioritizing authenticity and transparency, fostering genuine connections with your target market, and staying ahead of trends are crucial for earning trust and recognition. The emergence of influencer...