Performed strategically, Facebook can help you interact with potential clients naturally and drive organic traffic to your firm’s website....
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As our society becomes increasingly digitized, businesses are turning to social media as a key tool for marketing their products or services. Platforms like LinkedIn, Facebook, Instagram, and TikTok offer unparalleled opportunities to expand a company’s visibility and connect with potential clients. However, standing out...
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Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...
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As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...
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We already know that public relations is important – and necessary – for any professional services firm. A solid PR strategy boosts awareness, positions your business for the public, and establishes brand voice. It elevates the brand’s platform, builds validation and credibility, and, when the...
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In the digital age, social media usage is not just common amongst businesses but is often necessary. Due to the high volume of users, social media is a significant factor in digital marketing plans and business strategies at large. Regardless of the industry, any professional...
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Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...
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A solid marketing plan is pivotal to the success of any new business, but it can be difficult to know where to start or how to prioritize. The ultimate goal of a marketing strategy is to understand the needs and wants of your consumers, and...
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