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February 27, 2019

2019 Law Firm Marketing Trends

Recently, the ABA released its yearly survey results on Legal Marketing. We’ve summarized some key highlights and takeaways from the report. These are our suggestions for 2019 based on last year’s law firm marketing trends: Where Should You Be On Social Media? The survey results...

February 22, 2019

2019 Law Firm Marketing Trends Infographic

Based on the American Bar Association’s 2018 survey, we can extrapolate a few key trends and takeaways: What are the most popular marketing channels? Facebook (35%), email (33%), print (25%) and Avvo (20%). Social Media for professional purposes 82% of respondents use LinkedIn, 47% on...

February 20, 2019

How to Write a Press Release

Content goes a long way in the age of integrated marketing. Your press release will be distributed, and therefore seen by numerous people, on an array of platforms. It is essential that your release is written well. Here are some tips on how to write...

October 19, 2018

Horowitz Agency Clients Named to Billboard’s “Top Music Lawyers” 2018 List

Four Horowitz Agency clients – Larry Iser and Howard Weitzman of Kinsella Weitzman, Candace Carlo of Kleinberg Lange, and Lisa Alter of Alter Kendrick & Baron – were selected for inclusion in Billboard’s 2018 “Top Music Lawyers” list. The full list can be found here....

September 20, 2018

Fishing Out Phishing Scams: How to Spot Suspicious Emails

It’s 9am on a Monday morning, and the first thing you do after fighting rush hour traffic and going on a quick coffee run is check your email. Amid the flurry of incoming messages from clients, you see an urgent email from Google saying it...

June 28, 2018

Identifying Your Target Market

Marketing is more about targeting a niche market and less about trying to be, or provide, everything for everyone. By focusing on particular demands, your company can begin to understand the type of buyer most interested in what you have to offer. Below are a...

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