February 1, 2026
Seth Horowitz Pens PRNEWS Article on Crisis PR Strategies in the Wake of Diddy’s Verdict
Horowitz Agency Founder and President Seth Horowitz recently authored a piece in PRNEWS, where he unpacked crisis PR strategies in the wake of Sean “Diddy” Combs’ acquittal from charges of sex-trafficking and racketeering conspiracy. The article examines whether or not the disgraced rapper can forge...
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January 31, 2026
Seth Horowitz Weighs in on American Eagle’s Controversial Ad Campaign in Marketing Brew, The Glossy Podcast, and The Mirror
Horowitz Agency Founder and President Seth Horowitz recently spoke to Marketing Brew, “The Glossy Podcast,” and The Mirror about the fallout of American Eagle’s controversial viral advertisement starring actress Sydney Sweeney. In a play on words, the commercial shows Sweeney wearing AE’s denim, saying “Genes...
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January 1, 2026
How to Market During a Crisis?
Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...
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December 17, 2025
Stop Marketing Based on Gut, Start Using Competitive Evidence
Too many firms still make branding and marketing decisions based on what feels right in the moment: a partner’s favorite tagline, a website layout someone liked, or a color scheme that just “felt professional.” But instinct isn’t a strategy. In today’s crowded landscapes, relying on...
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December 4, 2025
Think Like a Founder: Why Law Firm Leaders Need Brand Clarity to Compete
Founders don’t wait for clarity; they create it by defining their vision early, focusing their offerings, and building brands that stand for a meaningful purpose. That mindset is a competitive advantage in any industry, and increasingly, it’s what sets standout law firms apart. While traditional...
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November 12, 2025
Why Timeliness is So Important for Effective PR
Releasing a timely statement or cultivating relationships at the right moment are essential for successful public relations (PR). Why? Because missing the optimal window means missing opportunities to engage potential clients, manage public perception, and protect your brand’s reputation. In today’s fast-paced media landscape, timing...
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