December 17, 2025
Stop Marketing Based on Gut, Start Using Competitive Evidence
Too many firms still make branding and marketing decisions based on what feels right in the moment: a partner’s favorite tagline, a website layout someone liked, or a color scheme that just “felt professional.” But instinct isn’t a strategy. In today’s crowded landscapes, relying on...
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December 4, 2025
Think Like a Founder: Why Law Firm Leaders Need Brand Clarity to Compete
Founders don’t wait for clarity; they create it by defining their vision early, focusing their offerings, and building brands that stand for a meaningful purpose. That mindset is a competitive advantage in any industry, and increasingly, it’s what sets standout law firms apart. While traditional...
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July 31, 2025
Seth Horowitz Weighs in on American Eagle’s Controversial Ad Campaign in Marketing Brew, The Glossy Podcast, and The Mirror
Horowitz Agency Founder and President Seth Horowitz recently spoke to Marketing Brew, “The Glossy Podcast,” and The Mirror about the fallout of American Eagle’s controversial viral advertisement starring actress Sydney Sweeney. In a play on words, the commercial shows Sweeney wearing AE’s denim, saying “Genes...
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July 16, 2025
Seth Horowitz Pens PRNEWS Article on Crisis PR Strategies in the Wake of Diddy’s Verdict
Horowitz Agency Founder and President Seth Horowitz recently authored a piece in PRNEWS, where he unpacked crisis PR strategies in the wake of Sean “Diddy” Combs’ acquittal from charges of sex-trafficking and racketeering conspiracy. The article examines whether or not the disgraced rapper can forge...
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July 15, 2025
Why Production Companies Need Third-Party Validation to Grow
For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...
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July 7, 2025
Why Your Personal Brand Matters More Than Your Project
In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...
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