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Securing media placements can significantly expand your business’s visibility, reaching broader and more diverse audiences. However, the key lies in selecting the appropriate media outlet to capture the attention of your identified target audience most effectively. Hiring a New York public relations (PR) firm or...

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We’ve entered a digital landscape overloaded with content and excess information. As a result, brands have had to strategically pivot to stand out. Whether through outsourcing a New York public relations firm or handling it in-house, brands are seeking new ways to navigate this oversaturated...

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If you are contemplating revisiting your law firm’s marketing strategy to enhance audience engagement, expand brand awareness geographically, or improve the overall performance of your advertising campaigns, then you have come to the right place. Harnessing the power of paid and earned media to elevate...

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With all the conversation – and controversy – surrounding AI these days, law firms and other businesses small and large might be wondering if artificial intelligence (AI) can help with PR needs. The answer, unsurprisingly, is nuanced. AI has the potential to elevate your brand’s...

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Media interviews are an incredibly valuable tool for businesses and firms of all sizes. A chance to be interviewed by a local or national media outlet can improve your chances of exposure, whether you want to build awareness of your brand, publicize an upcoming event,...

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Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...

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