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Releasing a timely statement or cultivating relationships at the right moment are essential for successful public relations (PR). Why? Because missing the optimal window means missing opportunities to engage potential clients, manage public perception, and protect your brand’s reputation. In today’s fast-paced media landscape, timing...

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For many companies, outsourcing complex legal assignments to a team of lawyers ensures compliance, minimizes risks, and protects against any potential legal challenges. If your firm is seeking to represent public entities and in-house counsel, the key to success lies in a comprehensive proposal response....

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Whether your firm is newly established or has been operating for decades, refining your PR and marketing strategies can help you attract new talent. By testing out a few straightforward tactics, you can significantly boost recruitment. It’s all about cultivating creativity and getting to the...

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In today’s crowded marketplace, effective branding is crucial for your law firm to cut through the noise and make a memorable impression. If your brand doesn’t catch the eye, you risk losing potential leads and clients. Before embarking on a rebranding campaign, it’s important to...

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Even as we move past the peak of COVID-19, virtual events and webinars remain highly relevant and popular. The convenience of gaining new knowledge from the comfort of your own home — or even on the go — continues to appeal to many. For businesses,...

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Legal public relations (PR) refers to the strategic management of communication and public image for legal professionals, firms, or organizations involved in legal matters. PR helps companies control how they’re perceived by the public, clients, and the media. This is done through reputation management, media...

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