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In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...

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PRNEWS recently named Horowitz Agency’s Stephanie Grober among its 2025 Top Women in the “Agency Account Accelerators” category, a prestigious list recognizing the women making waves in the PR industry today, from “Business Entrepreneurs” to “In-House Innovators” and everything in between. PRNEWS describes this year’s...

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Creating a compelling landing page is crucial to capturing the attention of your target market and converting visitors into clients. Whether you are building your firm’s website on platforms like WordPress, Squarespace, or another website builder, it is important to consider key elements that will...

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As we enter 2025, all brands should consider the viability of old trends and embrace emerging strategies to stand out in the saturated market. Assessing your law firm’s strengths and weaknesses can serve as a foundation for crafting a refreshed marketing approach for the new...

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Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

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As our society becomes increasingly digitized, businesses are turning to social media as a key tool for marketing their products or services. Platforms like LinkedIn, Facebook, Instagram, and TikTok offer unparalleled opportunities to expand a company’s visibility and connect with potential clients. However, standing out...

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