July 31, 2025
Seth Horowitz Weighs in on American Eagle’s Controversial Ad Campaign in Marketing Brew, The Glossy Podcast, and The Mirror
Horowitz Agency Founder and President Seth Horowitz recently spoke to Marketing Brew, “The Glossy Podcast,” and The Mirror about the fallout of American Eagle’s controversial viral advertisement starring actress Sydney Sweeney. In a play on words, the commercial shows Sweeney wearing AE’s denim, saying “Genes...
Continue Reading
July 16, 2025
Seth Horowitz Pens PRNEWS Article on Crisis PR Strategies in the Wake of Diddy’s Verdict
Horowitz Agency Founder and President Seth Horowitz recently authored a piece in PRNEWS, where he unpacked crisis PR strategies in the wake of Sean “Diddy” Combs’ acquittal from charges of sex-trafficking and racketeering conspiracy. The article examines whether or not the disgraced rapper can forge...
Continue Reading
July 15, 2025
Why Production Companies Need Third-Party Validation to Grow
For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...
Continue Reading
July 7, 2025
Why Your Personal Brand Matters More Than Your Project
In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...
Continue Reading
April 21, 2025
Stephanie Grober Honored in PRNEWS’ “2025 Top Women Awards – Agency Account Accelerators”
PRNEWS recently named Horowitz Agency’s Stephanie Grober among its 2025 Top Women in the “Agency Account Accelerators” category, a prestigious list recognizing the women making waves in the PR industry today, from “Business Entrepreneurs” to “In-House Innovators” and everything in between. PRNEWS describes this year’s...
Continue Reading
February 11, 2025
Landing Page Best Practices for Law Firms
Creating a compelling landing page is crucial to capturing the attention of your target market and converting visitors into clients. Whether you are building your firm’s website on platforms like WordPress, Squarespace, or another website builder, it is important to consider key elements that will...
Continue Reading