June 25, 2026
New York Crisis Communications Services for Law Firms
Crisis communication is a planned process that a company or law firm uses to respond to crisis events. These events could harm its reputation, operations, or client relationships. The process involves organizing messages to protect reputation, keep stakeholder confidence, and maintain public trust. Working with...
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May 29, 2026
How PR Helps a Law Firm Grow: Leads, SEO, Cost Savings, and Crisis Readiness
PR drives growth in five reinforcing ways: it builds credibility and trust through independent coverage, positions you as an authority who stands out from competitors, helps you reach your audience where they already are, supports SEO and visibility (including in AI-generated search results), reduces reliance...
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May 28, 2026
How PR Works: The Earned-Media Channels That Build a Law Firm’s Reputation
PR works through earned media: unpaid, organic channels where credibility is granted by others rather than purchased. The main channels for a law firm are being quoted in the news, publishing editorials and thought leadership, earning awards and accolades, networking and speaking at events, appearing...
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May 27, 2026
What Is PR — and Why It Builds Credibility for Law Firms of Any Size
Public relations is the practice of earning third-party credibility, including coverage, quotes, and recognition from sources your audience already trusts, rather than buying it. For a law firm, that distinction matters: anyone can make claims on their own website, but when an independent publication chooses...
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April 8, 2026
Stephanie Grober Joins “Life & Law” Podcast to Talk Content Marketing Strategy for Lawyers
Horowitz Agency’s Marketing & Public Relations Director Stephanie Grober recently joined the Life & Law Podcast with Heather Moulder for a candid conversation about why many attorneys find marketing to be overwhelming. She shared practical steps to help attorneys build more online visibility and authority...
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February 1, 2026
Seth Horowitz Pens PRNEWS Article on Crisis PR Strategies in the Wake of Diddy’s Verdict
Horowitz Agency Founder and President Seth Horowitz recently authored a piece in PRNEWS, where he unpacked crisis PR strategies in the wake of Sean “Diddy” Combs’ acquittal from charges of sex-trafficking and racketeering conspiracy. The article examines whether or not the disgraced rapper can forge...
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