Integrated marketing agency for corporate and entertainment law, business management, and accounting firms, along with production companies, and select individuals.
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Content creation is an undeniably integral component of law firm marketing. Writing thoughtful and informative articles is a useful way to demonstrate knowledge and expertise in one’s practice area, get on the radar of potential clients, and build a solid online presence. Because of this,...
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Landing pages are an integral part of digital marketing. A landing page is a website page that allows you to capture a visitor’s information through a lead form, usually from a particular stream of traffic from a geographic location, e-mail campaign offer or online advertising campaign. It...
SEO, which stands for Search Engine Optimization, is a highly cited, often misunderstood marketing tool. When a firm jumps straight into launching an SEO campaign without understanding its nuts and bolts or, due to negative pre-conceived notions, avoids a campaign completely, it typically misses out...
The vast majority of lawyers who engage in the business development process would agree that writing is a great way to update clients on recent legal developments and, at the same time, build a firm’s platform. However, while the general consensus among the legal community...
Professional services firms, such as law firms, business management firms and accounting firms, face a market in which potential clients have a wealth of choices, massive amounts of information at their fingertips, and a desire for personalized service. In this blog post, we will walk...
2016 is well underway, and the start of a new calendar year is the ideal time to evaluate what the firm has accomplished so far and discuss what changes can be initiated in the upcoming year. Here are several New Year’s suggestions that can improve...