Brand Awareness

November 28, 2022

Why PR is Good For Your Professional Services Firm

Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...

December 4, 2025

Think Like a Founder: Why Law Firm Leaders Need Brand Clarity to Compete

Founders don’t wait for clarity; they create it by defining their vision early, focusing their offerings, and building brands that stand for a meaningful purpose. That mindset is a competitive advantage in any industry, and increasingly, it’s what sets standout law firms apart. While traditional...

July 15, 2025

Why Production Companies Need Third-Party Validation to Grow

For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...

July 7, 2025

Why Your Personal Brand Matters More Than Your Project

In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...

November 21, 2023

Do’s and Don’ts of Media Interviews

Media interviews are an incredibly valuable tool for businesses and firms of all sizes. A chance to be interviewed by a local or national media outlet can improve your chances of exposure, whether you want to build awareness of your brand, publicize an upcoming event,...

August 7, 2023

Why Law Firms Should Consider Hiring Advertising Agencies

Advertising provides a high return on investment (ROI) to companies in most industries. Law firms and other professional services firms may want to consider investing in digital and print advertising. With the help of an advertising agency, these paid marketing campaigns can reach a large...

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...

February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...