Strategy

January 24, 2023

How Public Relations Companies in New York Can Optimize Your Business Strategy

How Public Relations Companies in New York Can Optimize Business Strategy

As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...

November 5, 2014

Business Development for Lawyers and Other Service Providers

Professional Services Rainmaking: Is it Possible for You? Often, when I talk to lawyers, accountants and business managers about rainmaking, they become fearful and negative. I constantly hear excuses that they’re too busy with day-to-day activities to commit to business development, and “the billable hours...

November 14, 2014

Does Your Law Firm Have a Digitally Smart Strategic Plan?

We’re all in agreement that big changes are happening in the legal industry. Wouldn’t it be nice to know if your law firm is adapting well and catering to today’s and tomorrow’s clients? Your clients and prospects are looking for more than traditional law advice...

November 12, 2015

Five Effective Legal Marketing Techniques for Small Firms

A law firm’s size impacts the amount of resources that can be allocated to the firm’s strategic marketing plan. Small and medium-sized firms inherently have a limited amount of manpower and money compared to bigger counterparts. As a result, there are challenges to implementing a...

June 4, 2018

Finding Your Brand in a Digital Age

In today’s day and age, social media is becoming evermore prevalent. Twitter, Facebook, Instagram and LinkedIn are all platforms that can help promote your brand. Whether you want to enhance a law firm brand, or promote your business management or production company, revamping your social...

June 28, 2018

Identifying Your Target Market

Marketing is more about targeting a niche market and less about trying to be, or provide, everything for everyone. By focusing on particular demands, your company can begin to understand the type of buyer most interested in what you have to offer. Below are a...

September 20, 2018

Fishing Out Phishing Scams: How to Spot Suspicious Emails

It’s 9am on a Monday morning, and the first thing you do after fighting rush hour traffic and going on a quick coffee run is check your email. Amid the flurry of incoming messages from clients, you see an urgent email from Google saying it...

February 27, 2019

2019 Law Firm Marketing Trends

Recently, the ABA released its yearly survey results on Legal Marketing. We’ve summarized some key highlights and takeaways from the report. These are our suggestions for 2019 based on last year’s law firm marketing trends: Where Should You Be On Social Media? The survey results...