As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...
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At some point or another, even the best businesses will face a situation where crisis public relations is necessary. It’s wise to have a solid plan in place before it’s needed to help limit damage. If you’re already working with a PR agency and have...
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Professional Services Rainmaking: Is it Possible for You? Often, when I talk to lawyers, accountants and business managers about rainmaking, they become fearful and negative. I constantly hear excuses that they’re too busy with day-to-day activities to commit to business development, and “the billable hours...
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What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...
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We’re all in agreement that big changes are happening in the legal industry. Wouldn’t it be nice to know if your law firm is adapting well and catering to today’s and tomorrow’s clients? Your clients and prospects are looking for more than traditional law advice...
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A law firm’s size impacts the amount of resources that can be allocated to the firm’s strategic marketing plan. Small and medium-sized firms inherently have a limited amount of manpower and money compared to bigger counterparts. As a result, there are challenges to implementing a...
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In today’s day and age, social media is becoming evermore prevalent. Twitter, Facebook, Instagram and LinkedIn are all platforms that can help promote your brand. Whether you want to enhance a law firm brand, or promote your business management or production company, revamping your social...
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Marketing is more about targeting a niche market and less about trying to be, or provide, everything for everyone. By focusing on particular demands, your company can begin to understand the type of buyer most interested in what you have to offer. Below are a...
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