We already know that public relations is important – and necessary – for any professional services firm. A solid PR strategy boosts awareness, positions your business for the public, and establishes brand voice. It elevates the brand’s platform, builds validation and credibility, and, when the...
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For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...
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In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...
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Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...
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Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...
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Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...
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What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...
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At some point or another, even the best businesses will face a situation where crisis public relations is necessary. It’s wise to have a solid plan in place before it’s needed to help limit damage. If you’re already working with a PR agency and have...
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