January 24, 2023
How Public Relations Companies in New York Can Optimize Your Business Strategy
As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...
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February 16, 2023
Why You Should Hire an Agency for Crisis Public Relations
At some point or another, even the best businesses will face a situation where crisis public relations is necessary. It’s wise to have a solid plan in place before it’s needed to help limit damage. If you’re already working with a PR agency and have...
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November 5, 2014
Business Development for Lawyers and Other Service Providers
Professional Services Rainmaking: Is it Possible for You? Often, when I talk to lawyers, accountants and business managers about rainmaking, they become fearful and negative. I constantly hear excuses that they’re too busy with day-to-day activities to commit to business development, and “the billable hours...
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March 15, 2023
Your Questions Answered! (By the Best New York Public Relations Firm)
What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...
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November 14, 2014
Does Your Law Firm Have a Digitally Smart Strategic Plan?
We’re all in agreement that big changes are happening in the legal industry. Wouldn’t it be nice to know if your law firm is adapting well and catering to today’s and tomorrow’s clients? Your clients and prospects are looking for more than traditional law advice...
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November 12, 2015
Five Effective Legal Marketing Techniques for Small Firms
A law firm’s size impacts the amount of resources that can be allocated to the firm’s strategic marketing plan. Small and medium-sized firms inherently have a limited amount of manpower and money compared to bigger counterparts. As a result, there are challenges to implementing a...
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June 4, 2018
Finding Your Brand in a Digital Age
In today’s day and age, social media is becoming evermore prevalent. Twitter, Facebook, Instagram and LinkedIn are all platforms that can help promote your brand. Whether you want to enhance a law firm brand, or promote your business management or production company, revamping your social...
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June 28, 2018
Identifying Your Target Market
Marketing is more about targeting a niche market and less about trying to be, or provide, everything for everyone. By focusing on particular demands, your company can begin to understand the type of buyer most interested in what you have to offer. Below are a...
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