Strategy

December 28, 2022

How a PR Agency Can Help Revamp Your Firm

In our increasingly fast-paced world, in order to keep up with the pack, you need to be growing as fast or faster than the competition. But sometimes you can’t, and there are internal factors holding your firm back from its maximum potential. A public relations...

April 8, 2026

Stephanie Grober Joins “Life & Law” Podcast to Talk Content Marketing Strategy for Lawyers

Horowitz Agency’s Marketing & Public Relations Director Stephanie Grober recently joined the Life & Law Podcast with Heather Moulder for a candid conversation about why many attorneys find marketing to be overwhelming. She shared practical steps to help attorneys build more online visibility and authority...

December 4, 2025

Think Like a Founder: Why Law Firm Leaders Need Brand Clarity to Compete

Founders don’t wait for clarity; they create it by defining their vision early, focusing their offerings, and building brands that stand for a meaningful purpose. That mindset is a competitive advantage in any industry, and increasingly, it’s what sets standout law firms apart. While traditional...

February 1, 2026

Seth Horowitz Pens PRNEWS Article on Crisis PR Strategies in the Wake of Diddy’s Verdict

Horowitz Agency Founder and President Seth Horowitz recently authored a piece in PRNEWS, where he unpacked crisis PR strategies in the wake of Sean “Diddy” Combs’ acquittal from charges of sex-trafficking and racketeering conspiracy. The article examines whether or not the disgraced rapper can forge...

July 15, 2025

Why Production Companies Need Third-Party Validation to Grow

For most production companies, the biggest challenge isn’t talent or taste, it’s actually visibility. You could have an incredible slate and a killer team, but if no one knows what you’ve done, what you stand for, the unique value you bring, or the perspective that...

July 7, 2025

Why Your Personal Brand Matters More Than Your Project

In a market flooded with pitches, scripts, and content slates, the differentiator isn’t always the project; it’s the person behind it! As we examine the direction of the entertainment industry, one thing is clear: the lines between personal brand, project visibility, and business development are...

January 1, 2026

How to Market During a Crisis?

Marketing strategies work when they’re relevant, relatable, and timely. In times of crisis — whether a war, global pandemic, natural disaster, or economic downfall — it becomes even more crucial to strike the right balance in your messaging. Acknowledging the situation, adapting your strategies, and...

October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...