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December 8, 2014

Law Firm Logo Design

What does Your Law Firm Logo Say About your Business? Most companies and firms will think of a logo at inception. Invest the requisite time and energy to make it right (concurrently create a tagline). A simple brand assessment that analyzes value propositions and competitive...

December 5, 2014

Bill Cosby Scandal Boils Over in New Media Climate – Seth Horowitz

Seth Horowitz, President of Horowitz Agency, was quoted in Ted Johnson’s “Bill Cosby Scandal Boils Over in New Media Climate,” which appeared in Variety and was also syndicated by Boston Herald....

November 24, 2014

7 Habits Of Highly Effective Managing Partners – Law360

By Keith Goldberg Law360, New York (November 21, 2014, 2:05 PM ET) — Whether they’re overseeing a 20-lawyer boutique or a global, 1,500-lawyer behemoth, the most effective managing partners share traits that make them great at their jobs. Here, Law360 looks at seven traits that...

November 14, 2014

Does Your Law Firm Have a Digitally Smart Strategic Plan?

We’re all in agreement that big changes are happening in the legal industry. Wouldn’t it be nice to know if your law firm is adapting well and catering to today’s and tomorrow’s clients? Your clients and prospects are looking for more than traditional law advice...

November 5, 2014

Business Development for Lawyers and Other Service Providers

Professional Services Rainmaking: Is it Possible for You? Often, when I talk to lawyers, accountants and business managers about rainmaking, they become fearful and negative. I constantly hear excuses that they’re too busy with day-to-day activities to commit to business development, and “the billable hours...

October 27, 2014

Does Search Engine Optimization (SEO) Work?

SEO (Search Engine Optimization) might seem like a bit of a gamble until you know its effectiveness and whether it can lead to higher conversion rates. A CMO or business owner might be hesitant (and rightfully so) until they know the advantages and disadvantages of...

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