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May 24, 2024

Press Release Step-by-Step Guide

Law firms are prime candidates for publicity work. Whether it be the need for crisis management on high-profile cases, marketing their office’s services, or promoting legislative briefs and actions, working with a New York PR agency can be extremely beneficial. Publicity empowers law firms to...

April 8, 2024

Which Media Outlet Tier Is Best for Your PR Strategy?

Securing media placements can significantly expand your business’s visibility, reaching broader and more diverse audiences. However, the key lies in selecting the appropriate media outlet to capture the attention of your identified target audience most effectively. Hiring a New York public relations (PR) firm or...

April 2, 2024

PR Trends in 2024

We’ve entered a digital landscape overloaded with content and excess information. As a result, brands have had to strategically pivot to stand out. Whether through outsourcing a New York public relations firm or handling it in-house, brands are seeking new ways to navigate this oversaturated...

March 20, 2024

Paid vs. Earned Media: What Is the Difference?

If you are contemplating revisiting your law firm’s marketing strategy to enhance audience engagement, expand brand awareness geographically, or improve the overall performance of your advertising campaigns, then you have come to the right place. Harnessing the power of paid and earned media to elevate...

January 18, 2024

Can AI Help with PR Needs?

With all the conversation – and controversy – surrounding AI these days, law firms and other businesses small and large might be wondering if artificial intelligence (AI) can help with PR needs. The answer, unsurprisingly, is nuanced. AI has the potential to elevate your brand’s...

November 21, 2023

Do’s and Don’ts of Media Interviews

Media interviews are an incredibly valuable tool for businesses and firms of all sizes. A chance to be interviewed by a local or national media outlet can improve your chances of exposure, whether you want to build awareness of your brand, publicize an upcoming event,...

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