Marketing

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...

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November 28, 2022

How Much Should Your Firm Spend on Marketing?

Determining how much your firm should spend on marketing takes a tailored approach, and, above all, a clear understanding of what your marketing goals are. Does your firm need an SEO-optimized website because your current website hasn’t been updated in years? Would you like to...

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November 28, 2022

Why PR is Good For Your Professional Services Firm

Why is PR good for your business

Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...

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December 12, 2022

Why Public Relations in NY Matters

New York Public Relations

We already know that public relations is important – and necessary – for any professional services firm. A solid PR strategy boosts awareness, positions your business for the public, and establishes brand voice. It elevates the brand’s platform, builds validation and credibility, and, when the...

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December 22, 2022

How Do You Find a Public Relations Agency in New York?

New York public relations

All businesses in all markets need public relations. After all, PR is how you communicate your brand’s message to your audiences, and ultimately how you grow your business by boosting awareness, validation and credibility. But PR agencies aren’t one size fits all. In fact, offerings...

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January 24, 2023

How Public Relations Companies in New York Can Optimize Your Business Strategy 

How Public Relations Companies in New York Can Optimize Business Strategy 

As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...

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February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...

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March 15, 2023

Your Questions Answered! (By the Best New York Public Relations Firm)

new york public relations firm

What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...

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