Marketing

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...

October 31, 2022

The Ultimate Guide to Marketing a New Business

A solid marketing plan is pivotal to the success of any new business, but it can be difficult to know where to start or how to prioritize. The ultimate goal of a marketing strategy is to understand the needs and wants of your consumers, and...

November 28, 2022

How Much Should Your Firm Spend on Marketing?

Determining how much your firm should spend on marketing takes a tailored approach, and, above all, a clear understanding of what your marketing goals are. Does your firm need an SEO-optimized website because your current website hasn’t been updated in years? Would you like to...

November 28, 2022

Why PR is Good For Your Professional Services Firm

Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...

December 12, 2022

Why Public Relations in NY Matters

We already know that public relations is important – and necessary – for any professional services firm. A solid PR strategy boosts awareness, positions your business for the public, and establishes brand voice. It elevates the brand’s platform, builds validation and credibility, and, when the...

December 22, 2022

How Do You Find a Public Relations Agency in New York?

All businesses in all markets need public relations. After all, PR is how you communicate your brand’s message to your audiences, and ultimately how you grow your business by boosting awareness, validation and credibility. But PR agencies aren’t one size fits all. In fact, offerings...

January 24, 2023

How Public Relations Companies in New York Can Optimize Your Business Strategy

How Public Relations Companies in New York Can Optimize Business Strategy

As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...

February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...