Marketing

July 11, 2023

Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business

Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...

November 28, 2022

Why PR is Good For Your Professional Services Firm

Every business, no matter its size, depends upon its reputation for success. PR, or public relations, is an important tool that helps professional services firms – and all kinds of businesses – broadcast, share and improve their reputation and image. However, despite the importance of...

December 12, 2022

Why Public Relations in NY Matters

We already know that public relations is important – and necessary – for any professional services firm. A solid PR strategy boosts awareness, positions your business for the public, and establishes brand voice. It elevates the brand’s platform, builds validation and credibility, and, when the...

December 22, 2022

How Do You Find a Public Relations Agency in New York?

All businesses in all markets need public relations. After all, PR is how you communicate your brand’s message to your audiences, and ultimately how you grow your business by boosting awareness, validation and credibility. But PR agencies aren’t one size fits all. In fact, offerings...

January 24, 2023

How Public Relations Companies in New York Can Optimize Your Business Strategy

How Public Relations Companies in New York Can Optimize Business Strategy

As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...

February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...

March 15, 2023

Your Questions Answered! (By the Best New York Public Relations Firm)

What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...