Marketing

March 20, 2024

Paid vs. Earned Media: What Is the Difference?

If you are contemplating revisiting your law firm’s marketing strategy to enhance audience engagement, expand brand awareness geographically, or improve the overall performance of your advertising campaigns, then you have come to the right place. Harnessing the power of paid and earned media to elevate...

March 15, 2023

Your Questions Answered! (By the Best New York Public Relations Firm)

What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...

June 9, 2023

You May Want to Revisit Your Law Firm’s Marketing Strategy

Marketing is a significant facet of a law firm’s business plan, as leveraging it can lead to immense profit growth. Many firms make the mistake of sticking to the status quo, failing to account for new ways to reach prospective clients. This summer, consider “cleaning”...

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...

July 11, 2023

Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business

Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...

August 7, 2023

Why Law Firms Should Consider Hiring Advertising Agencies

Advertising provides a high return on investment (ROI) to companies in most industries. Law firms and other professional services firms may want to consider investing in digital and print advertising. With the help of an advertising agency, these paid marketing campaigns can reach a large...

September 13, 2023

Why Geographic Location Matters in a PR Strategy

Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...