Integrated marketing agency for corporate and entertainment law, business management, and accounting firms, along with production companies, and select individuals.
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In today’s highly competitive business environment, generating new business opportunities is crucial for companies looking to grow and thrive. While there are many strategies and tactics that businesses can use to generate new business, PR is often overlooked as one of them. Public relations firms...
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Media exposure can go a long way in creating brand awareness and establishing authority. Customers tend to trust companies that are marketed as experts in their field. It is important to get your name out in the press in order to have a competitive advantage....
The process of hiring a PR team can feel repetitive, especially when you hear the same type of pitch over and over again from prospective firms. While you may have a strong understanding of what services each firm can offer, there is much more to...
At some point or another, even the best businesses will face a situation where crisis public relations is necessary. It’s wise to have a solid plan in place before it’s needed to help limit damage. If you’re already working with a PR agency and have...
Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...
As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...
