Marketing

September 30, 2024

Tips for Hosting a Successful Webinar

Even as we move past the peak of COVID-19, virtual events and webinars remain highly relevant and popular. The convenience of gaining new knowledge from the comfort of your own home — or even on the go — continues to appeal to many. For businesses,...

June 9, 2023

You May Want to Revisit Your Law Firm’s Marketing Strategy

Marketing is a significant facet of a law firm’s business plan, as leveraging it can lead to immense profit growth. Many firms make the mistake of sticking to the status quo, failing to account for new ways to reach prospective clients. This summer, consider “cleaning”...

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...

July 11, 2023

Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business

Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...

August 7, 2023

Why Law Firms Should Consider Hiring Advertising Agencies

Advertising provides a high return on investment (ROI) to companies in most industries. Law firms and other professional services firms may want to consider investing in digital and print advertising. With the help of an advertising agency, these paid marketing campaigns can reach a large...

September 13, 2023

Why Geographic Location Matters in a PR Strategy

Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...

September 20, 2023

Why Hire a Content Marketing Firm?

If you run a professional services firm, the last thing on your mind is content. Between dealing with clients and professional development, you probably do not have the time to engage in a comprehensive content plan. But this does not mean you should neglect content...

October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...