PR

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

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Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...

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February 2, 2023

When Public Relations Meets Marketing

Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...

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February 16, 2023

Why You Should Hire an Agency for Crisis Public Relations

crisis public relations

At some point or another, even the best businesses will face a situation where crisis public relations is necessary. It’s wise to have a solid plan in place before it’s needed to help limit damage. If you’re already working with a PR agency and have...

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February 24, 2023

How do Public Relations Firms in New York City Earn Your Business?

New York Public Relations Agency

The process of hiring a PR team can feel repetitive, especially when you hear the same type of pitch over and over again from prospective firms. While you may have a strong understanding of what services each firm can offer, there is much more to...

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February 27, 2023

How New York City Public Relations Experts Can Get You Quoted

Media Coverage

Media exposure can go a long way in creating brand awareness and establishing authority. Customers tend to trust companies that are marketed as experts in their field. It is important to get your name out in the press in order to have a competitive advantage....

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March 3, 2023

Can NYC PR Firms Generate New Business?

In today’s highly competitive business environment, generating new business opportunities is crucial for companies looking to grow and thrive. While there are many strategies and tactics that businesses can use to generate new business, PR is often overlooked as one of them. Public relations firms...

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March 6, 2023

What PR Agencies Can’t Do

Public relations agencies are hired by clients to help them build and maintain a positive public image. PR agencies use various tactics to achieve this, including media relations, crisis management, social media management, and content creation. However, there are certain things that PR agencies cannot...

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March 15, 2023

Your Questions Answered! (By the Best New York Public Relations Firm)

new york public relations firm

What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...

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