In our increasingly fast-paced world, in order to keep up with the pack, you need to be growing as fast or faster than the competition. But sometimes you can’t, and there are internal factors holding your firm back from its maximum potential. A public relations...
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Implementing public relations into your firm is a big step towards growth potential and credibility. Having a mouthpiece for your firm will allow you to communicate better with stakeholders and potential clients. Your only problem – you don’t know where to start! A seasoned New...
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Positioning yourself as a source is extremely valuable from a professional standpoint, and should always be an integral part of your overall marketing strategy. The ideal relationship between professional service providers, such as lawyers, accountants and business managers, and reporters is a symbiotic one; journalists...
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As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...
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Content goes a long way in the age of integrated marketing. Your press release will be distributed, and therefore seen by numerous people, on an array of platforms. It is essential that your release is written well. Here are some tips on how to write...
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Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...
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Last month, we wrote about 5 law firm marketing tips for 2020. Today, we will share five additional tips to help you complete your firm’s 2020 marketing plan.Review and Analyze your Website Analytics Your website is a great place to start when looking to improve...
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At some point or another, even the best businesses will face a situation where crisis public relations is necessary. It’s wise to have a solid plan in place before it’s needed to help limit damage. If you’re already working with a PR agency and have...
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