PR

September 13, 2023

Why Geographic Location Matters in a PR Strategy

Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...

February 27, 2023

How New York City Public Relations Experts Can Get You Quoted

Media exposure can go a long way in creating brand awareness and establishing authority. Customers tend to trust companies that are marketed as experts in their field. It is important to get your name out in the press in order to have a competitive advantage....

March 3, 2023

Can NYC PR Firms Generate New Business?

In today’s highly competitive business environment, generating new business opportunities is crucial for companies looking to grow and thrive. While there are many strategies and tactics that businesses can use to generate new business, PR is often overlooked as one of them. Public relations firms...

March 6, 2023

What PR Agencies Can’t Do

Public relations agencies are hired by clients to help them build and maintain a positive public image. PR agencies use various tactics to achieve this, including media relations, crisis management, social media management, and content creation. However, there are certain things that PR agencies cannot...

March 15, 2023

Your Questions Answered! (By the Best New York Public Relations Firm)

What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...

March 31, 2023

Need Help With Event Planning? Turn to Public Relations Agencies (New York)

A ribbon-cutting ceremony may come to mind when you think of public relations events. Whether it is a gala or an influencer trip, events are a major facet of PR and can be very effective ways to increase sales or meet other business goals. If...

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...