If you run a professional services firm, the last thing on your mind is content. Between dealing with clients and professional development, you probably do not have the time to engage in a comprehensive content plan. But this does not mean you should neglect content...
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All businesses in all markets need public relations. After all, PR is how you communicate your brand’s message to your audiences, and ultimately how you grow your business by boosting awareness, validation and credibility. But PR agencies aren’t one size fits all. In fact, offerings...
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As a business owner in New York or elsewhere, you want to get your name out there. Your goal, of course, is to keep the customers you already have and attract new ones. Whether you’re a big company or a small one (with a small...
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Public relations and marketing are like peanut butter and jelly; they mix well as long as you don’t over-add one and under-add the other. Many people aren’t clear on where one ends and the other begins, as their crossover is very common in terms of...
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What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...
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Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...
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Marketing is a significant facet of a law firm’s business plan, as leveraging it can lead to immense profit growth. Many firms make the mistake of sticking to the status quo, failing to account for new ways to reach prospective clients. This summer, consider “cleaning”...
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Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...
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