PR

September 16, 2024

Biggest Challenges Facing Legal PR

Legal public relations (PR) refers to the strategic management of communication and public image for legal professionals, firms, or organizations involved in legal matters. PR helps companies control how they’re perceived by the public, clients, and the media. This is done through reputation management, media...

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...

July 11, 2023

Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business

Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...

August 11, 2023

Why Would Someone Need a Publicist?

When you think of a publicist, the first thing that likely comes to mind is those serving the celebrity population. A solid public relations firm is a significant contributing factor to the success of Taylor Swift and your other favorite stars. Whether combating rumors in...

September 13, 2023

Why Geographic Location Matters in a PR Strategy

Geographic location is a key factor in the world of public relations. Each geographic region has its own unique lifestyles, trends, and cultures. These differences may impact the PR strategy that your company should use. Playing to your target audience successfully requires an understanding of...

September 20, 2023

Why Hire a Content Marketing Firm?

If you run a professional services firm, the last thing on your mind is content. Between dealing with clients and professional development, you probably do not have the time to engage in a comprehensive content plan. But this does not mean you should neglect content...

October 24, 2023

Reconnect With Old Clients: A Pitching Guide for Lawyers

Building a new clientele demands a significant investment of time, financial resources, and effort. But why not capitalize on the strong connections you’ve already forged with existing clients? Building, nurturing, and maintaining trustworthy relationships is an essential aspect of seeking success as a lawyer. Especially...