PR

November 21, 2023

Do’s and Don’ts of Media Interviews

Media interviews are an incredibly valuable tool for businesses and firms of all sizes. A chance to be interviewed by a local or national media outlet can improve your chances of exposure, whether you want to build awareness of your brand, publicize an upcoming event,...

March 6, 2023

What PR Agencies Can’t Do

Public relations agencies are hired by clients to help them build and maintain a positive public image. PR agencies use various tactics to achieve this, including media relations, crisis management, social media management, and content creation. However, there are certain things that PR agencies cannot...

March 15, 2023

Your Questions Answered! (By the Best New York Public Relations Firm)

What is public relations? Public Relations, colloquially “PR,” is an important tool that helps businesses broadcast, share, and improve their reputation and boost credibility. To boil it down: Public relations is about creating strategies and campaigns to showcase your brilliant work and get noticed by...

March 31, 2023

Need Help With Event Planning? Turn to Public Relations Agencies (New York)

A ribbon-cutting ceremony may come to mind when you think of public relations events. Whether it is a gala or an influencer trip, events are a major facet of PR and can be very effective ways to increase sales or meet other business goals. If...

April 13, 2023

Horowitz Agency’s Stephanie Grober Discusses How to Use A Content And PR Strategy To Raise Your Profile on “The Lawyer’s Edge” Podcast

Stephanie Grober, Horowitz Agency’s Content and Public Relations Manager, recently appeared on “The Lawyer’s Edge,” a podcast series dedicated to examining how attorneys and law firms can grow their businesses. In the episode, entitled “Don’t Be A Best-Kept Secret! Use A Content And PR Strategy...

June 21, 2023

Is Hiring a PR Firm Worth the Money?

Most businesses will at some point face the question: Is hiring a PR (public relations) firm worth the money? As you weigh your options on this question, you might be wondering whether you can handle the task of PR on your own; after all, there’s...

July 11, 2023

Stephanie Grober Named “Notable Leader in Advertising, Marketing and PR” by Crain’s New York Business

Crain’s New York Business recently honored Horowitz Agency’s Stephanie Grober among its “2023 Notable Leaders in Advertising, Marketing and PR,” a prestigious list that recognizes the professionals helping drive New York City forward. Crain’s describes the honorees as “remarkable for their ability to spot trends,...

August 11, 2023

Why Would Someone Need a Publicist?

When you think of a publicist, the first thing that likely comes to mind is those serving the celebrity population. A solid public relations firm is a significant contributing factor to the success of Taylor Swift and your other favorite stars. Whether combating rumors in...